Powerful Communication
Establishing Credibility:
Start with understanding the characteristics of your audience - age group, gender, education level, preferences. Understand what their expectations are. Armed with this data, you could start out with a warm and sincere greeting. Trust and genuineness are the cornerstones of any relationship, so just be yourself.
Don’t pretend to be what you aren’t. Stand straight, warm up to the audience, break the ice, make conversation. Do anything that will help you connect with them. You are sure to feel their vibes, their nonverbal cues, and this will give you the signal to proceed confidently. Pay attention to your body language – convey positive vibes, show enthusiasm and energy. A bright smile goes a long way!
Handling difficult members in the audience
You are bound to find that one difficult person who waits to create trouble and ruin your good run. There are different kinds of hecklers, and one has to handle them differently. However, the base line is that as a speaker you have to control the audience and not give away that right, or else you will not only lose credibility but have to control a chaotic group that could well break into fisticuffs. Difficult members will try to break your composure and test your patience by asking difficult or inappropriate questions. Stay calm and in control, for remember that anger generates hostility.
One option is to ignore the person as you are not bound to entertain every question. Another option is to limit the number of questions a person can ask. In this way, an individual doesn’t get the opportunity to repeatedly ask questions. Sometimes, you could ask the audience to write down their questions and have one among them to pass it to you. You could choose to answer them at the end of the presentation, perhaps even picking up in random order within permissible time limits.
The best option is however to address the person directly and tell him that while you appreciate his interest in the subject, you would prefer to handle questions at the end, and therefore request him to save his questions for later.
If someone in the audience, for whatever reason, disagrees with your point and expresses anger, show empathy. Listen attentively and acknowledge their viewpoint using words like –‘well that is a fair point.’
Hecklers can take the form of:
Mr. Expert - such a person likes to show off his additional knowledge and interrupts with inputs. If the information is new thank them for it, but if it isn’t then confront him with asking to expand on what he/she said or invite him/her to trade places with you!
Mr. Funnyman - Such a person likes to clown around, laugh if the joke is funny but if it gets repetitive then say we might have to extend the presentation and suggest an alternative day, a non-working day perhaps to finish it. This will effectively cause the person to shut up.
Mr. Attitude - Such people will exhibit closed body language, are negative and refuse to participate. Avoid them if you can, for it isn’t worth wasting your energy, otherwise treat such people with dignity and let them be.
Mr. Loud mouth – Such a person loves to offer his two penny worth at every stage and put him in place saying that you need to be fair and give others a chance to speak too.
Mr. Aside - He talks continuously. Momentarily pause. The pregnant silence will alert the person or physically walk across and stand next to them and continue the presentation. This will embarrass them enough to cut out the conversation.
Summary:
- A smile is the best credibility you can offer.
- Know the common types of hecklers who can interrupt your presentation - Mr. Expert, Mr. Funnyman, Mr. Attitude, Mr. Loud mouth, Mr. Aside
Reflection Time
While conducting a presentation you notice that two people in the audience have been whispering to each other. You notice that they are looking at their mobile phones and sharing covert smiles. You find this a distraction, however knowing that pulling them up is going to cut out on delivery time, you decide to opt for an alternate method to get them to refocus on the presentation. What would that step be?
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